The Story of Ultima book

Our new hardback book charting our unique Ultima Sports Ltd success story.

This publication delves into the fascinating history of Ultima Sports Ltd – a truly remarkable British supercar company building some of the finest and fastest road and race cars in the world. Ultima has truly evolved to become one of the most successful British independent hand-built sports car manufacturers of all time under the ownership and leadership of the Marlow family. Ultima Sports Ltd continues to go from strength to strength and has set a benchmark and a level of integrity that few in the industry can match.

Ultima RS Limited Edition Chronograph

Fusing avant-garde design cues from our new RS supercar with precision watchmaking. This exclusive racing chronograph features an automatic movement, sapphire crystal, stainless steel case with matte black PVD coating and carbon fibre style strap.

Manufactured in collaboration with Swiss watch brand Louis Erard and assembled by hand in Le Noirmont, Switzerland.

Louis Erard Ultima Limited Edition Watch

The watch has been produced as a partnership between Ultima and historic Swiss watch brand Louis Erard, fusing British performance and Swiss tradition.

The watch is designed to showcase the DNA of both brands, taking the style of a 1930s two-register chronograph and adding Ultima’s avant-garde spirit. The carbon fibre dial is the perfect backdrop for the two chronograph counters that mirror Ultima’s signature gold dash instruments, the hands and scales are finished in Ultima’s recognizable frosted silver tones.

Louis Erard, founded 1931, is an independent watch house based in Le Noirmont, in the Jura region of Switzerland, the spiritual home of Swiss watch making. A small team of watch makers, specialising in mechanical timepieces, produces low volumes of watches that honour the traditional Swiss craft. Louis Erard watches are stocked by a number of the UK’s leading retailers including Watches of Switzerland and Goldsmiths.


Stainless Steel case, 42.5mm diameter
Sapphire Crystal with anti-reflective coating
Famous Valjoux 7753 movement
Mechanical Automatic Chronograph
Decorated oscillating weight
See-through case back
Functions: Time, Date, Chronograph, Tachymeter, Telemeter
Carbon fibre with contrast sub-dials in Ultima gold
Bespoke perforated racing strap